The NowWeMOVE Awards scheme is being designed to deliver recognition to organisations and initiatives that successfully make more people active, create positive media attention and help build momentum for the NowWeMOVE campaign.

The key feature of the NowWeMOVE Awards scheme is that it delivers awards on a local and national level where the true value of grassroots sport is being delivered – while combining with the European dimension, branding and visibility of the NowWeMOVE campaign. The Awards tie a professional PR and media effort, public officials, Award winners and stakeholders together in an innovative, fun and very visible local delivery model to maximise impact.