FlashMOVE is the official opening event of European Week of Sport. Choreographed groups perform the FlashMOVE spontaneously in their city or community’s “hot spots” to promote the start of European Week of Sport, and the performances happen simultaneously across Europe. A flash mob is perfectly suited to promoting European Week of Sport, because the choreography unfolds gradually so passers-by can join in with the group and #beactive.

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